Know which marketing actually sells
Attribution Playbook is a working guide to ecommerce measurement after the cookie - server-side tracking, identity, and the practical moves that restore signal.
Latest
Why Your Attribution Broke: A Short History of Losing the Signal
ITP, ad blockers, and cookie deprecation did not break measurement in one blow - they eroded it layer by layer. Understanding which layer you lost tells you which fix to buy.
Server-Side Tracking for Ecommerce: What It Is and What It Actually Fixes
Moving measurement from the shopper's browser to your own infrastructure restores conversions lost to blockers and cookie caps - but it changes who owns the data and who is responsible for consent.